Email: info@cppl.com.ng, Tel: +2348032012458
Facebooktwitterlinkedininstagram

What We Do

We are Customer Passion Points Limited, a firm of Value Creation Consultants registered and doing business in Nigeria and Tanzania. Our head office is in Lagos and we offer our services pan Nigeria and Tanzania. We provide two major solutions – Marketing and Training & Development for growing and medium to large scale businesses.

Marketing – CPPL Marketing

(1) Marketing Consulting. Not all businesses can afford a full-fledged marketing team to design, develop and execute their brand engagement initiatives. For such businesses, we are well resourced to handle their Marketing end-to-end so they can focus on other areas of business.

Our solutions include:

  • Brand strategy and marketing planning development.
  • Developing and executing broad and specific marketing plans to drive visibility and adoption of the business as a brand as well as the full range of products and services
  • Designing and supervising production of advertising materials (fliers, brochures, banners and administrative documents etc)
  • Researching and analyzing the market for favorable conditions to launch a particular product knowing the ups and downs that exist in that market. This will include monitoring activities by competition in the market and suggesting strategies to overcome or survive market risks and threats
  • Planning and managing promotional events, public relations (press releases), internal communication, the promotion of products and product events for quality awareness and brand equity growth.
  • Organise the coordination of sourcing, commissioning and monitoring of third-party vendor activities in the execution of agreed marketing plan.

(2) Brand Activation: This covers the design and execution of exciting physical and digital brand activations to grow customer engagement and adoption. Our solutions enable brands connect with customers / clients in ways that are experiential and mutually benefiting. We focus and facilitate experiences that get people to think, feel, sense and relate to a brand positively. We believe that consumer experience is the ultimate measure of any campaign or idea. CPPL Brand Activations facilitate the following:

  • Brand penetration of company products and services across channels and locations Pan-Nigeria and Africa
  • Brand activations to acquire new customers and encourage repeat purchase or transactions
  • Design and execution of special express projects and events – trade shows, exhibitions, distribution of fliers at POS, channel branding / rebranding and experiential marketing including ethical guerilla tactics.
  • Timely deployment of branded and product information materials to Points-of- Purchase / Consumption I.e. bank branches, retail stores, exhibitions etc. Including destination branding.
  • Product knowledge training to ensure field sales teams sell effectively and in a consultative manner
  • Branding and re-branding exercise
  • Brand health checks and policing (Dashboard report – rating of brand awareness, penetration and presence).

Ultimately, we work with our clients to tell their story in a way that is distinctive and credible. We bring brands to life via experiences and form long-term emotional connections.

(3) Customer Experience Management: Happy customers are loyal customers. We understand that delivering a consistent customer experience that goes ‘above and beyond’ their previous experiences will lead to customer loyalty. Our solutions include the following:<

  • Design and execution of customer experience blueprint
  • Installation of customer feedback devices and tools for 360 degree feedback tracking
  • Development of offers and loyalty programs.

(4) Research / Insight Development: Our market research propositions help businesses stay ahead of competition by identifying key underlying factors driving the industry. These are the critical questions we help you answer:

  • Who is buying our products?
  • What influences customers’ purchasing choices?
  • What are our competitors doing?
  • Are our products being consistently retailed at their RRP’s?
  • Do we know when stock outs occur?

(5) CPPL Premium gifts: CPPL Premium Gifts focuses on premium items that are made with strict adherence to quality standards while meeting clients’ budget and achieving advertising objectives. Our promotional merchandise consists of innovative and carefully finished products that are highly effective for brand activation and advertising.

We are prompt with our service delivery as we understand the need to ensure you get to market on time and ahead of competition. Our solutions will help you delight your clients and give them additional reasons to stay with you.

CPPL Training Programs:

The capabilities that companies need most have evolved, but methods of building those skills have not. Forward-looking organisations focus on sustaining skills and linking learning to business performance. When deciding which capabilities to build, companies most often consider customer demand and strategic importance. We work with our clients to strike the appropriate balance between customer demand and strategic importance.

Our capability development solutions focus on the development of the individual and teams through a range of strategic activities that aim to achieve current business goals, meet future challenges and build capacity for change.

We provide a holistic model for capability development which supports a workforce to respond quickly, effectively and innovatively to customer needs in a constantly changing environment. 

The impact of our solutions is measured by the wide range of flexible, diverse, adaptive and personalized learning and development options, ensuring that teams and individuals meet business vision and goals.  The range of our solutions:

  • Capability analysis, onboarding, coaching and mentorship
  • Business Enhancement Training programs:
  • (1) Customised Training Programs
    (2) Open Class Training Programs and

    (3) Online Courses

  • Business Retreats and development of strategic and tactical plans.

Our Approach – Execution Strategy

For each of these domains, we offer end-to-end services including strategy development, planning, execution and control for each domain recognising the uniqueness of each client/brand and offering tailored solutions that meet specific needs.

We believe that value can be created in a sustainable manner if we follow a process.