Email: info@cppl.com.ng, Tel: +2348032012458
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What We Do

We are Customer Passion Points Limited, a firm of Value Creation Consultants registered and doing business in Nigeria and Tanzania. Our head office is in Lagos and we offer our services Pan Nigeria and Tanzania. We provide two major solutions – Brand Activation and Capabilities Development for brand ambassadors.

  1. Brand Activation:

Our solutions enable brands connect with customers / clients in ways that are experiential and mutually benefiting. We focus and facilitate experiences that get people to think, feel, sense, act and relate to a brand positively. We believe that consumer experience is the ultimate measure of any campaign or idea.

CPPL Brand Activations facilitate the following:

  • Brand penetration of company products and services across channels and locations Pan-Nigeria and Africa
  • Brand activations to acquire new customers and encourage repeat purchase or transactions
  • Design and execution of special express projects and events – trade shows, exhibitions, distribution of fliers at POS, channel branding / rebranding and Experiential marketing including ethical guerilla tactics.
  • Timely deployment of branded and product information materials to Points-of- Purchase / consumption I.e. bank branches, retail stores, exhibitions etc. Including destination branding.
  • Product knowledge training to ensure field sales teams sell effectively and in a consultative manner
  • Branding and re-branding exercise
  • Brand health checks and policing (Dashboard report – rating of brand awareness, penetration and presence).

Ultimately, we work with our clients to tell their story in a way that is distinctive and credible. We bring brands to life via experiences and form long-term emotional connections.

  1. Capabilities Development:

The capabilities that companies need most have evolved, but methods of building those skills have not. Forward looking organisations focus on sustaining skills and linking learning to business performance. When deciding which capabilities to build, companies most often consider customer demand and strategic importance. We work with our clients to strike the appropriate balance between customer demand and strategic importance.

Our capability development solutions focus on the development of the individual and teams through a range of strategic activities that aim to achieve current business goals, meet future challenges and build capacity for change.

We provide a holistic model for capability development which supports a workforce to respond quickly, effectively and innovatively to customer needs in a constantly changing environment. 

The impact of our solutions is measured by the wide range of flexible, diverse, adaptive and personalized learning and development options, ensuring that teams and individuals meet business vision and goals.  The range of our solutions:

  • Capability analysis, onboarding, coaching and mentorship
  • Business Enhancement Training programs:
    1. Customised Training Programs
    2. Open Class Training Programs and
    3. Online Courses
  • Business Retreats and development of strategic and tactical plans.

Our Approach – Execution Strategy

For each of these domains, we offer end-to-end services including strategy development, planning, execution and control for each domain recognising the uniqueness of each client/brand and offering tailored solutions that meet specific needs.

We believe that value can be created in a sustainable manner if we follow a process.