Email: info@cppl.com.ng, Tel: +2348032012458
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CPPL Blog

What we do at CPPL

Customer Passion Point Limited (CPPL) is a value creation consultancy specializing in providing support for SMEs and large corporates who may not have in-house capacity to implement their brand strategy. Through our various practice areas, we conceptualize and deliver business enhancing solutions to our clients’ challenges. Our experience cuts across industries, businesses and cultures.

Our areas of practice are:

  1. Business Marketing Consulting and
  2. Training / Development of human capital.

Our business marketing consulting areas include and not limited to brand management / design, stakeholder communication and investor relations, internal brand engagement, advertising, public relations and events, market research / insight development, digital brand management, design / procurement of premium items and project management.

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For us, training and develop of human capital is about improving performance, increasing sales and ensuring better returns to stakeholders. We therefore develop, customise and deliver programs to achieve these. We offer class room and online training in commercial and soft skills. We organise seminars and conferences to motivate knowledge acquisition and sharing in ways that are experiential and conducive. Our flagship training program is the CPPL Monthly Training Program. It’s for business owners, their core staff and professionals in marketing, sales, customer service and project management. More than 180 participants have been through this program and we have continued to maintain our unique learning experience.

We execute some of this through partnership with international agencies i.e. Premium Partners (http://www.premium-partners.com/) for direct spend solution and procurement of indirect materials – POS, Corporate / Gift Items. And HKLM Group (http://www.hklm.co.za/) for strategic brand and communication design solutions.

We deliver on our promises through our people, in depth understanding of insights from the market and the balancing of strategy, creative and execution.

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We want to work with you to improve performance, increase sales and ensure better returns to your stakeholders. We are a phone call away.

Contact Details:

Email: info@cppl.com.ng | Tel: 01 271 3984 | Website: www.cppl.com.ng | Twitter: @CPPL2012

Facebook: https://www.facebook.com/Customer-Passion-Point-Limited-123688171046740/?ref=hl

Instagram: #cpplng | @cppltraining | #cppltraining

Some Of What We Have Done:

Some of the projects we have worked on are:

  1. We have had 18 editions of our flag ship training program – CPPL Monthly Training Program for business people. Each of the editions has been extremely exciting and rewarding for both the participants and the businesses they represent.
  1. We worked on an organisation development program for Today Nigeria Concept Group, an Experiential Marketing Company, based in Lagos Nigeria. There was a gap in the performance of their staff and we worked with them to help the team understand their roles and hone their skills. This has resulted in improved performance and better returns to stakeholders.
  1. We have developed and executed customised training programs for brands like:
    • Nigerian Bottling Company – We developed and trained 110 of their mega distributions on how they can run their dealership more effectively and profitably
    • Developed and trained staff of Bosch Nigeria and personal effectiveness & Stress Management. And early in March, 2016, we organised and facilitated at their induction retreat.
    • Developed and trained Retail Store Managers at HPZ – CoolWorld on 21st century retail management concepts and practices.
    • Developed and trained MTN Field Sales Team on Digital Transaction and the benefits of the new bold digital world.
  1. Promotional Campaign for Ecobank, Tanzania. We worked with the team to develop and manage (end to end) a six month sales promotion to drive quality awareness, growth in customer acquisition run rate and massive drive for low cost deposits. The campaign was supported by a robust promotional mix including advertising (Radio, TV, Outdoor and Print), PR (pre, during and post), Social Media and Experiential customer engagements (roadshows, event draws etc) was effectively and efficiently executed, evaluated and properly closed. The campaign was successfully completed, evaluated and closed at the end of the six months. Interestingly, the exact same concept we launched in Tanzania was replicated in Nigeria and other markets within same period, thus attesting to the veracity of the concept.
  1. Marketing Consulting for Benchmark Productions, the owners of Bongos Star Search (similar to Project Fame), and the leading musical reality show in Tanzania. This brand asset was in its 5th year during which monotony had set in with negative impact on its equity. We worked with the team to repackage the asset widen its appeal to youth brands in Tanzania and in so doing positioned them well enough to attract premium brands as sponsors.
  1. We worked with Airtel in Tanzania to develop a training curriculum for their field sales staff to promote and drive adoption of Airtel Money. It was a one day intensive program that proved to be very effective as the output of the participants went up dramatically after the training.
  1. We represent an international supplier of premium items and advised a couple of organizations on how they can leverage premium items to strategically achieve set goals. We worked with Serengeti Breweries in Tanzania and managed the process leading the production and deployment of Point of Sale items, selling tools and customer engaging gift items to ensure endearing connection with the market.

Ikechukwu Kalu

Chief Executive Officer / Lead Consultant

Customer Passion Point Limited (CPPL)

House 10a Femi Okunu Estate, Phase 2, Lekki, Lagos

ikechukwu.kalu@cppl.com.ng | ikechuk@gmail.com

Tel: +2348032002458 |+2347011962027 | +234 9091135486 | +234 (01) 291 3984

www.cppl.com.ng 

Skype: ike.kalu1

…creating value through consumer insights

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