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We Are A Firm Of Value Creation Consultants

CPPL is customer-centric value creation consultancy firm offering trade marketing and training solutions in Tanzania and Nigeria.  We are youthful, vibrant, trendy and innovative in our approach and are positioned to spearhead performance led value creation consulting in the markets we operate in. We deliver consistently through: our people, in depth understanding of insights from the market, targeted digital solutions and the balancing of strategy, creativity and execution.

Established in 2011 on a foundation of excellence, ethics and best practices, Customer Passion Point’s vision is to be recognized as a leading customer-centric African trade marketing and business enhancement solutions provider in Africa by 2025.

CPPL-Value-Proposition-Image

Our services are designed to promote and connect brands and their target market through expertise, technology and meaningful connections at channel and street levels.

Our team consists of highly experienced and hands-on professionals who are committed to creating value in a structured and consistent manner. We bring over 36 years (combined) experience in marketing, sales, customer experience, channel development, brand management and customer activation programs to bear in the way we support our clients.

We are continuously building capacity to deliver value consistently. It will be our pleasure to partner with your marketing, sales, customer management and business development teams to take your organisation to the next level in your brand evolution.

We offer strategy driven solutions through six key pillars:

  1. Channel Brand Engagement
  2. POS Design & Deployment
  3. Customer Experience Management (Dulu Plan)
  4. Customer & Channel Research
  5. Go-To-Market Strategy & Execution
  6. Capability Development Program

CPPL Value Porposition Final

For each domain, we offer end-to-end services from strategy development to planning, execution and control. Our solutions are unique in the sense that they are collaborative and driven by the concept of joint ownership. We analyse business situations and recommend / execute targeted campaigns and programs to achieve positive perception for your brands as well as drive experiential brand penetration through your channel value chain.

One of the major campaigns we have worked on was with Ecobank, Tanzania. We worked with the team to develop and manage (end-to-end) a six months customer engagement program to drive quality awareness & brand penetration, growth in customer acquisition run rate and massive drive for low cost deposits. The campaign was supported by a robust promotional mix including advertising (Radio, TV, Outdoor and Print), PR (pre, during and post), social media and experiential customer engagements (roadshows and draws event management and draw events management). The campaign was successfully completed, evaluated and closed at the end of the six months. Interestingly, the campaign was extended / replicated in other markets including Nigeria because the program delivered in terms of outcome and impact.

We have designed and executed co-branding initiatives for Nigerian Bottling Company (NBC) as well as developed and executed business enhancement training programs for a number of leading brands in Nigeria and Tanzania.

Our flagship capacity development program is the CPPL Monthly Training Program for business owners and professionals in marketing, sales, customer service and project management. We have had 28 editions to date and the feedback from participants and the businesses they work for has remains very impressive. Kindly visit http://www.cppl.com.ng/photos/ for photo stories.

Our Clients:

The organisations we are privileged to have worked for and with include MTN Communications Nigeria Limited, Coca Cola Hellenic (Nigeria Bottling Company), First City Monument Bank, Haier Thermocool – Coolworld, Zaron Cosmetics and a couple of other growing businesses.

We would appreciate an opportunity to present our detailed profile and value proposition packages to you. We want to work with you to leverage our trade marketing expertise to create value in a manner that is consistent and sustainable. We await your favourable response soon.

Contact us at http://www.cppl.com.ng @cpplng #cpplng @cppltraining #cppltraining

Tel: 234 (01) 632 5430, 0803 201 2458


Source: CPPL Blog Feeds

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