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STRATEGY SESSION WITH SMILE COMMUNICATIONS IN LAGOS

How often should a business hold strategy sessions? While some actually thing it’s a waste of precious management time, brands who are committed to creating value for their customers in a manner that is consistent and sustainable think it should be done every quarter. Why? it provides opportunity for careful review of performance and analysis to unearth deep insights that can accelerate the business.

We all use strategy sessions in our projects to some extent. For some of us, it’s a 15 minute regroup, while for others, it is a brainstorm that takes up an entire afternoon. But what is the value of holding strategy sessions, and why do so many of them feel like such huge wastes of time? Is there really a way for brainstorming to consistently yield creative results?

The answer is that strategy sessions can be catalysts for creative, innovative, and collaborative breakthroughs, but we often struggle with effectively utilizing multiple brains in the same space. Here comes the skills possessed by the team at Customer Passion Point Limited.

Ike kalu

At a recent session with the management team of Smile Communications Limited recently, facilitated by Ikechukwu Kalu, a value creation consultant with CPPL, the team did a good job of carefully analysing the gaps before coming up with solutions.

The spent some time on the concept of value creation, appreciating that the consumer now buys value / experience and it is the ability of an organisation to create the kind of value matches the needs of the consumer / client that has the business.

  • Value means different things to different people
  • Value looks at what the customer gets relative to what they give up
  • You can deploy the 4Ps to create maximum value
  • People rely on promotion to know the different value propositions offered as well as the benefits and attributes of the products
  • The definition of value shifts depending on what the customer is looking for.

We concluded that ti satisfy the need of our customers, we may have to create our own special blend of the 4Ps of marketing.

 

Ike Kalu_Smilecoms

Ikechukwu Innocent Kalu, Godfrey Efeurhobo, Winifred Mena-Ajakpovi, Akin Alayoku and the team at Smile Communications Nigeria Limited after an interesting strategy session recently. 


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