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PRESS RELEASE – Dar Es Salaam, January 27th, 2011

n6Dar Es Salaam, 27th January, 2012: Customer Passion Point Limited (CPPL), a fast growing firm in Value Creation Consulting in Tanzania today, is spear heading Training and Development amongst growing business concerns by introducing innovation to training needs assessment. This latest and exciting development is in line with CPPL’s focus to support businesses through deep rooted consumer insights. The company is embarking on an on-line survey to identify the Marketing training needs of growing businesses On completion of the survey report, participants will be invited to collaborate on the development of appropriate training programs to implement survey findings. In this regard, Customer Passion Point Limited is partnering with Larry Easto, a Professional Service Marketing Coach and author of several bestselling business and marketing books. At CPPL Because, we believe Marketing is that engine that drives a business, the Marketing function is the first element we look at to help clients improve their business performance. Even if everything else in a business is working well, the lack of a good Marketing Plan can slow business to a crawl. Undertaking the survey is a first step in understanding the Marketing training needs of East African businesses.

As is often said, a problem identified is a problem half solved. The survey will help identify the professional development that local businesses need to improve their overall performance. To access the survey, go to the CPPL website (http/www.cppl.com.ng) and click “Marketing Training Survey” Customer Passion Point Limited working with East Africa Unique organized the much talked about Tanzania Marketing Communication Conference (TMCC 2011), held in September, 2011. This Marketing Training Survey will help identify critical issues for discussion at the 2012 edition of the Tanzania Marketing Communication Conference (TMCC 2012).

About Customer Passion Point Limited:
Customer Passion Point is a Value Creation consulting firm. We are committed to building capacity to enable growing businesses understand and leverage the passion points of their customers to create value. We work with our clients to understand their specific needs, provide appropriate solutions and follow through to ensure success is achieved and learning documented. Our goal is to provide practical solutions that are tailored to the need of our clients and stay with them through implementation. We are only satisfied when our client is making good progress, when every investment made creates value for stakeholders. CPPL is led by Ikechukwu Kalu, an astute business manager with 28 years decent work experience spanning across industries, countries and cultures.

Ikechukwu Kalu
Managing Partner @
Customer Passion Point Limited
www.cppl.com.ng
Tel: +255773441964, +255786441964, +2348032002458
Skype ID: ike.kalu1

  • The training arm of CPPL is waxing strong, enabling SMEs and Enterprenuers acquire skills that would help them grow and operate profitably. This is really encouraging and we are committed to doing more. Lead Facilitator..

  • Marketing is too important to be left to the marketing department – David Packard. What’s your take on this? Your perspectives will come handy at the April edition of CPPL Monthly Training Program For Business People that will hold on 24th April, 2015. Visit http://www.cppl.com.ng or call Uche on 01 291 3984 to register NOW.

  • http://www.cppl.com.ng/photos/nggallery/photos/march-2015-training. Lots of female…

    Guys, what is happening? Is the female taking over entrepreneurship or are they just trying to catch up? Overall, it’s a good thing. We all need to sharpen or hone our business skills and learn winning strategies that will help us excel at this time. They are extremely essential for developing and growing profitability. Let’s continue the discussion at the April edition of CPPL Monthly Training Program For Business People. Visit http://www.cppl.com.ng or call Uche on 01 291 3984 to register NOW.

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