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Let’s Create Stakeholder Value Together – Chinwe Kalu, CEO.

CUT_4472Customer Passion Point Limited, is a firm of Value Creation Consultants. We provide Marketing and Training solutions for small, medium and large corporations. We have been in active business for about five (5) years and have served forward looking businesses and entrepreneurs within that period. Kindly click on http://www.cppl.com.ng/case-study/ for some case studies we think you might find interesting.

Our Marketing solutions consist of Marketing Consulting and Marketing Services. We provide consultancy for small and medium companies and basically manage their marketing end to end. We work with them to develop their brand strategy, marketing plans, launch programs and capabilities development. Our Marketing Services are for large corporations like yours. These include brand activations, advertising (traditional and digital), customer experience management, research, trade marketing solutions and design / supplies of corporate gift items. We produced some of the t/shirts for Access Bank in the just concluded Lagos City Marathon and have designed and managed a couple of product launches and events for some organisations in the last one year. We have also managed some destination branding projects for Nigerian Bottling Company (NBC).

CPPL-Flyer (3)Our training solutions are rich and tailored to address business challenges that stifle value creation. We provide both ‘Customised and Open’ programs. One area of training we actively promote is our Business Enhancement Training Programs for SMEs. We have designed and deployed customised versions for MTN Sim Registration Agents, Mega Distributors and Retailers of Nigerian Bottling Company as well as Franchise Partners for business like Zaron Cosmetics http://www.cppl.com.ng/case-study/cppl-business-enhancement-program-for-channel-partners/. It’s about preparing / helping SMEs to learn / hone their business / commercial skills to enable them run their businesses effectively and efficiently. Make profit consistently.

We have facilitated capabilities development programs for management trainees of GTBank and Coronation Merchant Banking as third party facilitators. The courses designed and facilitated were; Marketing, Sales, Customer Relationship and Enterprise Risk Management. The trainees were assessed to appreciate their level of understanding and appreciation of the courses / subjects.

We are youthful, vibrant, trendy and innovative in our approach to solving problems. We believe value is the putting together of the appropriate combination of quality, service, and price (QSP). At the end of the day, our clients and customers must feel they have received value.  We deliver consistently through our people, in-depth understanding of insights from the market and targeted traditional and digital solutions. We know for being able to balance strategy, creativity and excellent execution.

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