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FCMB’s Kalu Joins CPPL

DSC_0015Lagos, Nigeria; January, 2014: Marketing guru, Ikechukwu Innocent Kalu has joined Customer Passion Point Limited as a Value Creation Consultant after a successful 2 years stint withFirst City Monument Bank (FCMB) Limited, following the expiration of his contract as Vice President/Group Head, Marketing and Communications, with the financial institution.

Ikechukwu Kalu managed the FCMB brandfor just over 2 years, a period he described as “extremely rich and exciting for him”. During this period, he spearheaded new innovations in customer engagement, created quality awareness for the brand and sustainably drove up both brand equity and adoption of the bank’s products and services.

Kalu’s professional and work experiencespans over 30 years garnered from various blue chip firms both in Nigeria and East Africa. Interestingly, he joined FCMB at a point when the bank rechanneled its focus to retail and was charged with the responsibility to widen the brand appeal across segments to achieve the business objective. He succeeded in providing insights that led to far reaching decisions, both strategic and tactical,which accelerated the attainment of the set goals.He excitingly said “Mypersonal vision for any brand Imanageis to leave it better thanI met it. I am delighted that this was achieved and as the bank saw positive growth in the Top of Mind Awareness, Customer Acquisition and increase in the average lifespan of its customers within the 28 months of managing the brand”.

At Customer Passion Point Limited, Kalu will be the Lead Consultant and would put his wealth of experience to bear in their commitment to help growing businesses, develop and operate profitably.

Mr. Ikechukwu Kalubegan his career with Guinness Nigeria Plc, where he spent 19 years working in different capacities spanningacross Production, Human Resources, Internal Audit as well as Marketing. In 2002, he joined MTN Nigeria as Trade Marketing and grew very rapidly to hold senior positions including Head of Segments, Ag. General Manager (Consumer Market) and Head of Regional Marketing Operations, before he left to join Zain Nigeria (now known as Airtel) in 2008 as Head of Churn and Retention, and later as Head of Segments.

He later left Airtel Nigeria to join Zanzibar Telecommunications Limited (a part of Etisalat) in Tanzania as Marketing Director and was recruited from Tanzania to work for the First City Monument Bank (FCMB) Limited.

  • ikechukwu kalu

    I am excited at the move and really looking forward to leveraging my experience and expertise to create value for growing businesses in ways that would be sustainable. Growing business can not afford to start with bit and elaborate structures. They will have to outsource a good number of the their business functions. This is where I come in.

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