Email: info@cppl.com.ng, Tel: +2348032012458
Facebooktwittergoogle_pluslinkedininstagram

CPPL Blog

CPPL Trains Businesses On Strategies to Drive Growth & Profitability

CPPL Trains Businesses On Strategies to Drive Growth & Profitability

Not deterred by the pre-election mood of the nation, Customer Passion Point Limited (CPPL) held the March edition of her Monthly Training Program for Nigerian Small and Medium Business owners and their Managers. Interestingly, despite the apprehension preceding the Presidential, Senatorial and House of Assembly elections, the training had more businesses and their core staff in attendance, compared to previous editions.Ike_Pix for Press Release

The Lead Consultant & Facilitator of the training, Mr Ikechukwu Kalu, was extremely impressed at the quality of attendance and discussions at the training.. Expressing his pleasure, Kalu said that the CPPL Monthly Training Program has become a must for Nigerian businesses that see themselves as forward-looking. It is not just about learning skills, but getting the burst of motivation required to excel in the prevailing business environment.

Explaining further, the Value Creation Management Consultant added that, ‘The highpoint of the March training was the discussion on the essentials for business growth. These are concepts that border on the content of your marketing plan, capacity to implement excellently and the ability to ensure that there is a strong invitation in your communication. Also critical is leadership. Businesses must be driven by people who know what they want to achieve and are prepared to selflessly pursue them. This is what I call the Skill & Will of Leadership. Other factors are technology (and innovation) and a ‘Value Creation’ Mindset that runs across the business’.

One of the main goals of any business should be for the customer to say ‘Wow, how did you do that? This should come through in the way customers perceive your service, pricing and distribution. Customers must have the general feeling of ‘they know what they are doing’. We must make our customers scratch their heads in wonder about something every day, week, month or year of their interaction with us irrespective of the touch point’.

Mr Kalu explained further, ‘Communication is extremely important as it is the totality of the invitation we make to our customers. To him, each invitation must be unique and personal every time. The more unique and personal our invitation becomes, the better the chance of receiving quality response. We must desist from message blasts and avoid being perceived as treating everyone the same way. Message automation is good and helpful to geting more done but it should be implemented with some creativity that makes the customer feel important. We must understand the need to ‘hit the nail on the head’ in trying to court the customer’.

Mr Kalu strongly believes that a Value Creation mind-set is crucial for entrepreneurs. He explains, ‘Even as you execute today someone is becoming unimpressed, bored or another business is preparing to improve on what you offer and pull attention away from you. According to Seth Godin, ‘Good is not good enough, good is boring. It’s the ideas that spread that win’.

One of the participants at the training, an entrepreneur, Mr Olisa Ebigwei, recapping his takeout from the Program said ‘I appreciate the style and delivery of the training. Story telling is a fantastic way of teaching and it really drives home the message. Experience is huge and that is what makes CPPL Training effective and appropriate for business owners and their core staff. I strongly recommend it’ he concludes.

Customer Passion Point Limited (CPPL) is a firm of Value Creation Consultants registered and operating in Nigeria and Tanzania. CPPL is focused on partnering with SMEs, Entrepreneurs and large organisations that do not have capacity in-house, for strategy development and execution, to create value for their stakeholders in a consistent manner. These they achieve by leveraging expertise in Marketing, Communication and Training. Visit www.cppl.com.ng for more information.

Ikechukwu Kalu
Lead Facilitator, CPPL Monthly Training Program for business people

Ikechukwu.kalu@cppl.com.ng , ikechuk@gmail.com

www.cppl.com.ng

Tel: +2348032002458, +2347011962027

Skype ID: ike.kalu1

 

Related Posts

2018, A Pregnant Year

A New Year tends to give people in all spheres of life some kind…

We Are Recruiting!!

Our client, a leading and high performance organization in the real estate industry is…

You Determine Your Success In Business & Career

I am always excited when I have an opportunity to discuss any of our…

Channel Management & Sustainable Business Growth

How important is channel management in today’s business? I had a rare opportunity of…

Don’t Just Succeed, Dominate

This is an excerpt from a speech I made at a sales conference recently. It…

Firm Restates Commitment To Delivery of Quality Service

A value creation consulting and capacity development firm, Customer Passion Point Limited (CPPL), has…

CPPL Pledges to Help Businesses With Value Creating Consulting, Training Services

Customer Passion Point Limited (CPPL), a value creation consulting and capacity development firm, has…

SMEs need creativity in the way they provide solutions — Kalu

Ikechukwu Innocent Kalu, Chief Executive Officer/Lead Consultant, Customer Passion Point Limited. He is a…

February Monthly Training Program

Click Here to Register
The Training program will take place as follows:
Date: Friday, 27th February…

FCMB’s Kalu Joins CPPL

Lagos, Nigeria; January, 2014: Marketing guru, Ikechukwu Innocent Kalu has joined Customer Passion Point Limited as a Value Creation…

January Monthly Training Program

Click Here to Register
 

 

Click Here to Register

November Monthly Training Program

Click Here to Register
 

 

Click Here to Register

CPPL GEARING UP FOR THE 4TH MONTHLY TRAINING PROGRAM FOR BUSINESS PEOPLE

Click Here to Register
It appears there is no looking back for Customer Passion Point…

CPPL Announces Monthly Training for September ’14

Click Here to Register

Topic of the Day:         
Marketing Skills that Drive Business Growth
Scope

Understanding Marketing/ Developing…

CUSTOMER PASSION POINT WAXING STRONGER AS NIGERIAN BUSINESSES BENEFIT FROM 2ND MONTHLY TRAINING PROGRAM

CUSTOMER PASSION POINT WAXING STRONGER AS NIGERIAN BUSINESSES BENEFIT FROM 2ND MONTHLY TRAINING PROGRAM

Equipping…

CPPL Announces Monthly Training for August ’14

Click Here to Register
The second CPPL Monthly Training Program, which premiered in July 2014,…

CPPL Monthly Training Program Debuts

25th July 2014 will always be an important date in the history of Customer…

CPPL Monthly Training Packages

As a way of ensuring that business owners acquire all the skills necessary to…

CPPL TRAINING PACKAGES

 

CUSTOMER PASSION POINT BUSINESS TRAINING PACKAGES

Customer Passion Point Limited is a Value Creation Consultancy…

The Business DNA

The Business DNA

Just like human beings have specific DNAs unique to them, every business…

SMES REACHING OUT FOR GROWTH

In modern day economies, for the purpose of national policy making and boosting economic…

NON-PROFITS NEED TO EMBRACE MARKETING FOR SUSTAINABLE SOCIAL VALUE CREATION

Non-profits are doing a lot to change our world for good. A lot more…

Customer Passion Point Limited (CPPL) appointed Marketing Consultants for Atemi Data Network (ADN).

We are in the business of Value Creation’. Those were Ikechukwu Kalu’s words as…

PROCESS DOCUMENTATION, CRUCIAL FOR BUSINESS GROWTH

Still talking about personal branding and how an organization, most times, assumes the personality…

Branding Gives Life To A Person, Corporate or Nation

It was really great seeing beautiful faces from across professions and industries in Dar…

Planning Your Money… Your future

Thinking about this subject, I am reminded of a latin maxim .. Sovitoambulando.. Meaning…

PERSONAL BRANDING

I was on East Africa Radio to talk about Personal branding on the breakfast…

The Youth, the Vibrant Energy of any Nation

This is a text of a speech delivered at the recently concluded Marketing Forum…

TMCC 2012 Unveiled

Marketing Initiatives Limited (MIL) announces plans for Tanzania Marketing Communication Conference – TMCC 2012.
In…

CPPL’S PARTNER SOS CHILDREN’S VILLAGES RECEIVES AWARD FROM CEO ROUNDTABLE IN TANZANIA

Customer Passion Point was present to support the SOS Children Villages at the recent…

Dar Es Salaam, Tanzania July, 2011

CPPL – Customer Passion Point Limited facilitates Sales Appreciation Course for Airtel Field Sales…

Dar Es Salaam, Tanzania June, 2011

SOS Children’s Villages Tanzania to host a fundraising at Kempinski Kilimanjaro Hotel – PRESS…

Dar Es Salaam, Tanzania June, 2011

BONGO STAR SEARCH (BSS) 2ND CHANCE YAZINDULIWA…!

KAMPUNI ya BenchMark Production Ltd kwa kushirikiana na Kampuni ya…

Dar Es Salaam, Tanzania June 4, 2011

TMCC 2011 Lauched

East African Unique Co. Ltd and Customer Passion Point Limited in collaboration…

PRESS RELEASE – Dar Es Salaam, January 27th, 2011

Dar Es Salaam, 27th January, 2012: Customer Passion Point Limited (CPPL), a fast growing…