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CPPL Equipping Businesses with Skills for Excellent Performance

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The CPPL Monthly Training Program is ensuring that business owners and their staff are acquiring skills that guarantee excellent performance. The just concluded October edition of the Program hosted participants who all left feeling adequately equipped to excel on their jobs.

For CEO, Chinwe Kalu, it is important to keep the program relevant to their everyday jobs. ‘It is humbling to stand in front of young professionals, giving them information that can make all the difference to their careers and jobs. You can actually see from the looks on their faces that you are making a difference. That is so rewarding’.

The key areas of focus are Marketing, Sales, Project Management and Customer Service. According to Mrs Kalu, ‘Our modules keep improving. We take feedback from the participants and make sure we make alterations were necessary. The idea is that we must bring it home to everyday activities at work. That is what makes the program relevant to them’.

‘In imparting these skills, we discover there is a knowledge gap that is being filled. For instance, the differences between Selling and Marketing. In most Nigerian businesses, the two functions are treated as similar. Just that understanding would translate to under performance. However according to Theodore Levitt, American economist and professor at Harvard Business School, the difference between selling and marketing is that selling is getting rid of what you have, while marketing is having what people want. This definition changes everything’, adds Mrs Kalu.

‘Another point that came as a surprise to participants was the fact that Customer Service, starts before the sale. Customer Service is actually a pre, during and post sale function. It is not just about smiling at customers. That is why current trends in business use Customer Service as a differentiating factor’.  Mrs Kalu explains.

It appears that more people are beginning to know about the program. ‘We were fully subscribed this time’ says Mrs Kalu. ‘We have had to schedule people for next month. The class size should be 12 people for now. We want to be able to interact with everyone present’.

It was another enlightening session. Organizations from different sectors of the economy were represented- Advertising, Real Estate, Sports, Manufacturing, NGO, Media, Suppliers of Corporate Premiums. ‘Mrs Kalu explains, ‘because of the diversity of businesses represented, we have to be innovative in our presentations. All participants must find themselves in the things we are saying. The program is highly interactive. One thing we make clear is that the program should not be seen as an opportunity to get away from the office. It is a one day intensive program’. One of the participants had this to say, ‘I did not blink or try to sleep, so I guess you’re doing a great job’. That is a loaded assessment.

Mrs Kalu concludes, ‘We are excited about the response from participants. As we prepare for the November edition which will be the last one for 2014, we are looking forward to a full class. Our commitment is to empower, encourage and equip the participants with skills that will make all the difference in their businesses. Even after the training they have access to us. We stay in touch with them to ensure that we help them through whatever challenges they could be facing. We want to help these businesses grow beyond their owners’ spheres of influence. November 28th is another date. To register, just log unto our website www.cppl.com.ng and we will get back to you’.

 

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