CPPL Monthly Training Program Debuts
25th July 2014 will always be an important date in the history of Customer Passion Point Limited. They premiered the Monthly Training Program with a class of 12, at the Canton Concourse in Victoria Island, Lagos. The theme for the day was ‘Marketing Skills That Drive Business Growth’. According to CEO Chinwe Kalu, ‘The idea is to equip Nigerian business owners and their staff with skills that will ensure sustainability and enable them compete favorably within the Nigerian business terrain’.
She added, ‘We intend to keep this going because we understand that repetition is the key to learning. We need to say these things over and over again to as many business owners as will hear us. We went ahead to put in place an after training program that will continue to pound in the things that have been taught, just to ensure change in behavior. We don’t want our training programs to be get-away opportunities but times of impartation of skills that ensure even more success for these organizations
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The trainings are facilitated by seasoned professional who have the advantage of hands on experience as they speak. Leading the team was Ikechukwu Kalu, Group Head/Assistant Vice President marketing & Communication of First City Monument Bank FCMB. He brought his many years of practice to bear as he spoke on Understanding Marketing. Also Olatunji Ope, Trainer and Potentials Manager, Unlock Consulting Limited, taught on The Sales Pitch that Produces Results while Chinwe Kalu, CEO of Customer Passion Point Limited spoke on Managing Customers to Keep Them, bringing her passion for satisfying customers alive as she spoke.
All in all, it was a great beginning for a program CPPL has put together for entrepreneurs, their staff and people who desire to acquire relevant business skills that will propel them to succeed. Chinwe Kalu concludes ‘Our desire is to build businesses that will help to sustain the Nigerian economy> We want business owners to look beyond their met needs and see their businesses as essential to the boosting of our economy. We want businesses to outlive their owners. That is sustainability. That is viability. That is true growth and success.
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Small businesses must begin to take marketing seriously. It may look expensive but the return is huge. Start by talking to people around you about what you do that will meet a specific need they may have. That is marketing.