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CPPL Marketing

CPPL Marketing offers two broad solutions:

  1. Marketing Consulting. Not all businesses can afford a full-fledged marketing team to design, develop and execute their brand engagement initiatives. For such businesses, we are well resourced to handle their Marketing end-to-end so they can focus on other areas of business.


Our Solutions Include:

  • Brand strategy and marketing planning development.
  • Developing and executing broad and specific marketing plans to drive visibility and adoption of the business as a brand as well as the full range of products and services
  • Designing and supervising production of advertising materials (fliers, brochures, banners and administrative documents etc)
  • Researching and analyzing the market for favorable conditions to launch a particular product knowing the ups and downs that exist in that market. This will include monitoring activities by competition in the market and suggesting strategies to overcome or survive market risks and threats
  • Planning and managing promotional events, public relations (press releases), internal communication, the promotion of products and product events for quality awareness and brand equity growth.
  • Organise the coordination of sourcing, commissioning and monitoring of third-party vendor activities in the execution of agreed marketing plan.


  1. Marketing Services: This covers the design and execution of exciting experiential, alternative and digital brand activations to grow customer engagement and adoption. Our solutions enable brands connect with customers / clients in ways that are experiential and mutually benefiting. We focus and facilitate experiences that get people to think, feel, sense and relate to a brand positively. We believe that consumer experience is the ultimate measure of any campaign or idea. CPPL Brand Activations facilitate the following:
  • Brand penetration of company products and services across channels and locations Pan-Nigeria and Africa
  • Brand activations to acquire new customers and encourage repeat purchase or transactions
  • Design and execution of special express projects and events – trade shows, exhibitions, distribution of fliers at POS, channel branding / rebranding and experiential marketing including ethical guerilla tactics.
  • Timely deployment of branded and product information materials to Points-of- Purchase / Consumption I.e. bank branches, retail stores, exhibitions etc. Including destination branding.
  • Product knowledge training to ensure field sales teams sell effectively and in a consultative manner
  • Branding and re-branding exercise
  • Brand health checks and policing (Dashboard report – rating of brand awareness, penetration and presence).

Ultimately, we work with our clients to tell their story in a way that is distinctive and credible. We bring brands to life via experiences and form long-term emotional connections.

(3) Customer Experience Management: Happy customers are loyal customers. We understand that delivering a consistent customer experience that goes ‘above and beyond’ their previous experiences will lead to customer loyalty. Our solutions include the following:

  • Design and execution of customer experience blueprint
  • Installation of customer feedback devices and tools for 360 degree feedback tracking
  • Development of offers and loyalty programs.

(4) Research / Insight Development: Our market research propositions help businesses stay ahead of competition by identifying key underlying factors driving the industry. These are the critical questions we help you answer:

  • Who is buying our products?
  • What influences customers’ purchasing choices?
  • What are our competitors doing?
  • Are our products being consistently retailed at their RRP’s?
  • Do we know when stock outs occur?

(5) CPPL Premium gifts: CPPL Premium Gifts focuses on premium items that are made with strict adherence to quality standards while meeting clients’ budget and achieving advertising objectives. Our promotional merchandise consists of innovative and carefully finished products that are highly effective for brand activation and advertising.

We are prompt with our service delivery as we understand the need to ensure you get to market on time and ahead of competition. Our solutions will help you delight your clients and give them additional reasons to stay with you.

Our Approach – Execution Strategy

For each of these domains, we offer end-to-end services including strategy development, planning, execution and control, recognising the uniqueness of each client/brand and offering tailored solutions that meet specific needs. We believe that value can be created in a consistent and sustainable way if we follow a process.