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Do You Want to Improve Performance, Increase Sales and Make Good Returns?

Every business sets out to create value and in the process make profit. This is legitimate. It calls for some deliberate actions from brand owners through marketing. We believe that marketing is the engine of any business. It opens the door to get customers to have a profitable relationship with your brand. If you get your marketing right then your business will grow.

The market is fast expanding with a growing need for marketing support for organisations that do not have capacity in- house to develop and execute their marketing plans or would like to outsource it to a professional marketing firm so they can face other aspects of their businesses.
Customer Passion Point Limited (CPPL) is a firm of value creation consultants operating in Lagos, Nigeria and Dar es Salam, Tanzania. We provide marketing and capabilities development solutions for small, medium and large corporations across manufacturing, telecommunications and financial services…


Customer Experience Is 21st Century Business Differentiator – CPPL Lead Consultant

I love this interview. Very informative and value adding.
Customer Passion Point Limited (CPPL)
Mr. Ikechukwu Kalu, the Lead Consultant at Customer Passion Point Limited (CPPL), a firm of value creation consultants that provides marketing and capabilities development solutions, in this interview with ISAAC ASABOR, declares the need for organisations to intensify efforts toward attaining excellent customer service as well as prioritise training their customer-facing staff, who he calls brand ambassadors. Excerpts:

As a Brand and Marketing Expert, what are the things you think should be considered for Nigerian brands to grow and create stakeholder value consistently?

For Nigerian brands to grow and deliver stakeholder value consistently, they must make customer experience the focal point of their strategy.

To achieve maximum success in their campaigns they must consider implementing quality brand activations. Brand activation programme supplies proof of a brand claim. It proves the claims that are made. Getting attention for a brand message is…


Did You Miss The June Edition Of CPPL Monthly Training Program?

The June edition of CPPL Monthly Training Program was a masterclass. Few participants but there were no dull moments at all. The program, themed ‘Winning Strategies for Business Growth & Productivity in 2019, was a huge success. Here’s a verbatim comment from one of the participants ‘I enjoyed this training and it is the best I have attended so far. Thumbs up to the facilitators and the general team. You all are doing a fantastic job.”
One of the most exciting sessions was on value creation management mindset. Participants were keen to learn how to truly leverage marketing to create and capture value for their organisations. While every business claims they are in business to create value, we do not see much of value being created in a manner that is consistent and sustainable. We defined value as the positive exchange between a customer and a brand or business. It’s…


CPPL Training Programs For July, 2019

Business Writing & Communication Skills and CPPL Monthly Training Program Themed ‘Winning Strategies For Business Growth & Profitability.
Welcome to the month of July, 2019. It’s the start of the second half of 2019 and surely calls for us to do a quick appraisal of work done in the first half and equally assess the capabilities readiness of our teams to accelerate the business in this second half. We would like to invite you and your teams to attend any of our training programs this monthly.
These are two of our very impactful Open Training Programs which we have delivered consistently in the last five years. See below for some testimonies. It will be our pleasure to welcome you to these programs this July, 2019.
Click to register NOW.

Some Testimonies:
‘I nominated a team member for this program and the post training results have been astounding. The team member’s written and oral…


How new businesses can succeed in competitive market place – Kalu

Excerpt from a brand development discussion with some brand and marketing editors in Lagos recently.
Brand and Marketing Expert, Ikechukwu Kalu says consumer insights and sufficient time in market place are critical success factor for brands to succeed. He advocated that true value creation should remain the main focus of new businesses and they should ensure that they employ a mix of traditional and nontraditional marketing strategies that are aligned with brand overall strategy that stems from deep rooted brand insights. Consumers have become more empowered, they create their own relationships with brands and we must build a campaign that promotes this.
Ikechukwu Kalu who was speaking in Lagos at an interaction with brand journalists noted that adopting the right marketing mix that tally with the consumer demand will with time achieve set objectives. He enjoined new brands to ensure there is sufficient brand insight and be ready to stay on…


CPPL, Facilitates Women Empowerment

Statistics, according to Bloomberg, show that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. What does Mama Boys who sells provisions outside her house know about running her business? She just tries to keep it alive. When things go bad, she goes to someone who can salvage the situation who bails her out and life continues until the next business cycle breaks.
So when the Lagos State government through the Lagos State Employment Trust Fund in collaboration with Coca Cola Nigeria decide to empower 1000 of this category of women, Customer Passion Point Limited came on board as the training consultant to facilitate the learning sessions for them.
Chinwe Kalu, lead facilitator for this project, had a lot to say. ‘We know the business failure statistics. So it was clear to all stakeholders that basic information for running a business was critical to the success…



How often should a business hold strategy sessions? While some actually thing it’s a waste of precious management time, brands who are committed to creating value for their customers in a manner that is consistent and sustainable think it should be done every quarter. Why? it provides opportunity for careful review of performance and analysis to unearth deep insights that can accelerate the business.
We all use strategy sessions in our projects to some extent. For some of us, it’s a 15 minute regroup, while for others, it is a brainstorm that takes up an entire afternoon. But what is the value of holding strategy sessions, and why do so many of them feel like such huge wastes of time? Is there really a way for brainstorming to consistently yield creative results?
The answer is that strategy sessions can be catalysts for creative, innovative, and collaborative breakthroughs, but we often struggle…


The Nigerian International Secondary Schools’ Fair, London-2019 Edition.

The Nigerian immigrant community in the UK is a thriving one. “According to statistics obtained from the Central Association of Nigerians in the United Kingdom (CANUK), it is estimated that about two million Nigerians currently live in the UK and a sizable number of them, live in London. Their main abode is Peckham, a lively community in north London”.
One of the major concerns for these Nigerian immigrants in the UK is the desire to inculcate Nigerian values into their children along with the Western values. Such values as respect for elders, strong family loyalty, concern for others, social decorum, hospitality and patriotism expressed through language, dance and art are important to them.
Another source of concern for these Nigerian immigrants in the UK, is the security of their teenagers in secondary school. Statistics show that the lives of young people between the ages of 12 and 17 is becoming…


Winning Strategies For Business Growth & Profitability – April, 2019 Edition

In an economy that is slowly coming out of the throes of depression, doing business can be tough and as they say ‘only the tough would survive’. Doing business in these times requires deliberate efforts at understanding the market and developing / executing winning strategies. 
Coming through such times would require:

Tenacity, strength and courage
Effective positioning in the market place
Selling consultatively understanding your customers pain points and needs
Effectively managing customers to ensure they are satisfied
Excellent execution and delivery of products and services within scope, budget and time
Creating business strategies and structures that ensure the above are achieved consistently.

These and more are the scope of our discussions in the ‘Winning Strategies for Business Growth and Success in Difficult Times’. The program is targeted at business owners as well as marketing, sales, customer service, business development, account management professionals in all sectors.
The lectures, discussions, videos, group exercises have been carefully selected to…


Special Easter Greetings

Happy Easter Celebrations from all of us at Customer Passion Points Limited (CPPL), Lagosm Nigeria. | @cpplnigeria | @cppltraining