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Category Archives: CPPL BLOG


It is common knowledge that business in Nigeria can be tough. Even in Western economies where things are stable and predictable to some extent, statistics show that 50% of small businesses fail after 5 years.  The numbers, as expected, are worse in Nigeria. According to The United Nations Industrial Development Organisation’s Investment and Technology Promotion Office (UNIDOITPO) in Nigeria, studies have shown that only 20 per cent of SMEs manage to survive in the country. According to Honey Ogundeyi and Tunji Andrews of 635 by GTBAnk, “Statistic has it that 80% of businesses crash and burn within the first 18 months of start-up’. Extremely discouraging.

Though a key regional player in West Africa, the Nigerian economy contracted for five consecutive quarters from 2015 to 2017. The economy returned to growth in the second quarter of 2017. Nigeria is Africa’s biggest oil exporter, and also has the largest natural gas reserves…


CPPL Monthly Training Program-Winning Strategies for Business Success in 2019

This training is essential to increase employee capacity to support and achieve organizational goals and objectives. It ensures employee effectiveness and efficiency especially when it is customized to fit the specific needs of your organization. More than 200 participants from reputable organisations have attended this program in the last two years and striking testimonials abound. ‘Since my company started training with CPPL the value creation has been enormously increased and that is why the CEO has practically made it compulsory for every staff to attend your training’ Gideon Osadolor, NIIT, Lagos


Winning Strategies for Business Success in 2019


Understanding marketing and the planning process
The sales pitch that produces results
Managing customers to keep them
Managing projects to ensure excellent delivery
Personal effectiveness in life and work


Understand how to leverage marketing and the planning process to create value
Understand how to apply effective selling skills achieve sales targets –…


From Strategy to Execution

The year is still young. A lot of organisations have started on a new plate, attempting to build on what they did last year. Strategy sessions are the order of the day as the year winds down and another takes off. However, it is one thing to develop your strategy and quite another to execute excellently to deliver results.

In fact, according to a global survey of 700 executives across a variety of industries conducted by Strategy &, the strategy consulting division of PwC, only 8% of company leaders were said to excel at both strategy and execution. (Harvard Business Review)

As business people, we must work our strategy to ensure we execute them well enough to deliver expected results.

So how do we start?

The first step is to put together your strategy. However, you cannot do that without a close look at previous performance. You must look back to previous years…


Succeeding in Business in 2019? What do you need to do?

The race with time has already started. We are already in the 3rd week of January 2019. Most serious businesses have already thrown themselves into aggressively chasing success. What are you doing? What is business going to look like this year?

As consultants, we are constantly helping businesses find their way through the market maze. So here are a few tips to get you going this New Year.

Set Goals. A sound business goal is a target that’s Specific, Measurable, Achievable, Relevant and Time-bound. If your goals don’t have these elements, they amount to wishful thinking and will not get you far. Of course before setting new goals you must look back to ask yourself, how have you fared to date. Based on performance, you can then set your new goals.
Put plans in place to attain these goals. Divide your goals into smaller activities that ensure you actually put…


We Are Recruiting!!

Our client, a leading and high performance organization in the real estate industry is hiring  young, experienced and talented individuals to fill the roles listed below:
1.       Engineer/Construction Site Manager
2.       Project manager
3.       Accountant
4.       Store keeper
5.       Safety Officer
6.       Human Resources/Administrative Assistant 
7.       Business Development/Personal Assistant to the CEO
Minimum requirement is BSc (Second Class Upper) or HND s experience in similar roles preferably in the construction/real estate or any of the very active industries. If these speak of you, then send you resume or CV to on or before Tuesday 22nd August, 2017. Only shortlisted applicants will be contacted.  Thank you.
For enquiries visit us at or follow @cpplng @cppltraining @ikechuk #cpplng #cppltraining


You Determine Your Success In Business & Career

I am always excited when I have an opportunity to discuss any of our business enhancement programs. It can really be refreshing to me. But why? The reason is simply, I see the impact on the business and careers of the people who have been through our programs. They talk about their learning and the positive impact on their business and career and are grateful for the opportunity.
We are now in the second half of the year 2017 and it does not matter how good the first half has been, what has been achieved or still pending. I see this second half as an opportunity to do better that we have ever done.  The results we have had so far could be either as a result of the cycle of our business or the state of preparedness with which we commenced the year 2017. There is a popular saying…


Channel Management & Sustainable Business Growth

How important is channel management in today’s business? I had a rare opportunity of discussing channel management and its importance with some young, vibrant, high performing Nigerians recently. It was a two day program themed ‘Business Enhancement Program for Channel Managers’. 

We had great fun honing our skills, discussing issues and learning new strategies.

As you would have noticed, we believe in running programs as against courses. Programs enable us understand and thrash identified challenges with a function or field of study and come up with simple and workable solutions.

Some of the topics deliberated on include;

Value creation leadership mind-set, Managing the channels for value,
Channel management performance models
Go-to-market strategies
Making the best of out the relationship with channels
Personal Effectiveness

It was important that we started the program with a session on value creation leadership mind-set. This is because it speaks to the very essence of doing business. Value creation…


Don’t Just Succeed, Dominate

This is an excerpt from a speech I made at a sales conference recently. It really was an exciting moment for me and the people were simply fantastic. 

I recall how we looked forward to sales conferences in my young and growing days in Sales and Marketing. An effective sales conference or meeting has clear, attainable objectives that everyone on the team can understand. You will leave here with set goals, fired up, having developed some new exciting sales strategies. You will also have developed a working plan for the next one year / half year / quarter / months as the case may be.

Sales conferences always afforded us great opportunities to meet, interact and share experiences with one another. It is a powerful platform to exchange ideas, sharpen each other, hone existing skills and learn new ones. We always left the conferences feeling empowered and ready to ‘take on the world’.

The theme…


Want To Learn Strategies For Growth & Profitability?

Let me welcome you to the month of February, the second month of the year. Also, let me ask you – how has the year been so far? I hope we can all answer this question with some positive stories to tell? This is our desire and wish for you. The results we have had so far could be either as a result of the cycle of our business or the state of preparedness with which we commenced the year 2017. There is a popular saying ‘accelerate your business or be ready to die’. I remind myself and my clients about this because it’s so easy to lose sight of it. We have to continue to hone our skills, develop new ones and learn winning strategies to thrive in times of intense competition and economic hardship.

We started the CPPL Monthly Training Program 28 months ago because we saw an…


CPPL And Cumii, A Partnership That Connects People And Businesses

Customer Passion Point Limited (CPPL), one of the leading value creation consulting firms in Nigeria has been appointed by Cumii as a partner. Cumii uses innovative technology to connect businesses and people. This helps to transforms lives, businesses and the global economy.

Ikechukwu Kalu, Chief Executive Officer / Lead Consultant at CPPL said “this partnership will enable us provide business marketing consulting services which will include creating quality awareness and adoption for Cumii products. The two major products CPPL will be supporting are Technites and Tasknites”

Tasknites offers an end-to-end product from survey design to report compilation. Tasknites will help organisations to stay ahead of the competition by identifying key underlying factors that drive the industry through effective and efficient research solutions. The Tasknites initiative utilises mobile surveys to generate real time reports from high quality data at much more affordable costs. Tasknites provides customers with fast and accurate market research…