Email:, Tel: +2348032012458

Case Study

We provide marketing and training solutions for small, growing and large corporations. Below are some of the case studies we are proud of, across industries:

Marketing Consulting: We have provided marketing consultancy for a couple of viable businesses, cutting across sector and industries in Tanzania and Nigeria. Below are some of them:

  1. Tanzania – Ecobank Tanzania, one of the leading international banks in Tanzania
  2. Benchmarks Productions, Owners of Bongo Star Search in Tanzania,
  3. SOS Villages in Tanzania – Not for profit organisation
  4. Wellness Services Limited in Tanzania
  5. East African Breweries, Tanzania
  6. Learn Africa Plc (former Longman Publishers), the leading book publisher in Nigeria
  7. Crown Interactive Limited,
  8. Hallmarks of Labour Foundation,
  9. Herbal Options, one of the leading multilevel marketing companies in the nutrition and health supplement sector

For Ecobank Tanzania, we designed and executed 6 months sales promotions to grow adoption and market share. It was replicated in other markets including Nigeria. We deployed a through-the-line campaign including in-store presence, roadshows and street / market activations. The draw events were held in selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and upselling.

We had fun executing these assignments. They were excellently delivered to scope, budget and time.

Premium Gift Items. We designed and procured exciting premium items for East African Breweries in Tanzania to support their sales team and enhance product adoption. Some of the items procured were; Drinks thermometer, Sales bag, Sales tool box etc.

Destination Branding – Client: Nigerian Bottling Company

We worked with Nigerian Bottling Company (NBC) to co -brand some points of consumption.
1. Utopia Restaurant – completed at Victoria Island, Lagos. This involved setting of carports at major entrances to provide shade for both sun and rain so that customers can have a better experience at the restaurant.

  1. My Coffee Shop at Mega Plaza, Victoria Island. This involved providing extended space for customers to enjoy their coffee outside. The canopy shad was co-branded for visibility.

These projects were executed with excellence and to the delight of both the outlet owners and our esteemed client Nigerian Bottle Company (NBC).

CPPL Brand Assets:

We have been opportuned to work with, develop and promote two very exciting brand assets:

Dove Eyes with Chinwe Kalu, a motivational and faith based radio program targeted at young people. It speaks to relationship, family and parenting issues in particular with a view to strengthening the family.


My Future in My Hands is a six week program that engages with preteens to help them understand leadership as being different from what obtains on the continent of Africa presently.

The Nigerian International Secondary Schools’ Fair, a platform for Nigerian parents in diaspora to acquire information on Nigerian International Secondary Schools for possible consideration for their children.

  1. Training & Capabilities Development Solutions

We have availed a couple of forward looking businesses our training and capabilities development solutions. Some of them include:

  1. Nigerian Bottling Company (NBC)
  2. MTN Communications Limited (MTN)
  • Coca Cola Nigeria Limited
  1. FCMB Limited
  2. Zaron Cosmetics
  3. PZ Nigeria


Competencies Audit for Managers and Staff of HPZ CoolWorld

This project was aimed at assessing the competencies of their staff with the aim of identifying intervention programs to address the immediate gaps. The following assignments were done and the outcomes documented:

  1. Review of existing job descriptions to ascertain appropriateness
  2. A thorough review or assessment of the current competency levels of the different units of staff that work in the CoolWorld environment.
  3. Evolution of a well thought through needs assessment for the different cadre and roles with recommendations of possible immediate and future interventions to close the gap


CPPL Monthly Training Program for Business People 

This is our flagship business enhancement program for business owners, their core staff and professionals in marketing, sales, customer services and retail. It started in July 2014. We have had 28 editions (July 2014 – August 2018).  The feedback has been impressive. Kindly click on the link below to read more about our training programs. and The main objective is to provide business skills to Nigerian Business owners and their staff in the areas of Marketing, Sales, Customer Service & Project Management to enable them maximise the opportunities in the market place. So far, over 60 Small to Large organisations have benefited from this training

Business Enhancement Program for Nigerian Bottling Company Limited Wholesale Dealers in 2015.

We developed a dealers’ manual titled ‘How to Run Your Business Successfully’. We also facilitated the Training for over 150 dealers. In January 2017, we facilitated another Training program for NBC Mega Distributors and their staff (over 400 participants) to familiarize them with the new NBC Route-to-Market system. We have been appointed the training vendor for the NBC distributors nationwide.

  1. Business Enhancement Training Program for SIM Registration Partners of MTN Nigeria in June 2016. We had a one day Training program with all the SIM registration partners in Nigeria for MTN Nigeria imparting Sales, Marketing, Customer Service, Territory Management, People & Finance Management and Leadership skills

  1. Retail Store Management Training Program for Haier PZ Nigeria Limited in April 2016.

A One day training program for their CoolWorld Retail Store Managers across Nigeria on managing their retail outlets for maximum value. It included Sales, Marketing, Customer Service, Retail Store Management, People Management and Leadership skills.

Business Strategies for Growth & Profitability Training Program for Account Managers, Branch Managers and Sales staff at FCMB Limited

The 2 day program imparted skills in the areas of Marketing, Sales, Customer Service & Project Management to enable them maximise the opportunities in the market place.

Zaron Cosmetics Limited -Enhancement Training Program for Zaron Cosmetics Franchise Partners in July 2016. 

We had a one day Training program with all the Franchise partners in Nigeria for Zaron imparting Sales, Marketing, Customer Service, Territory Management, People & Finance Management and Leadership skills.

Visit for more photos on the capabilities development and training programs we have designed and executed. You can also call Chinwe Kalu on +234 803 201 2458 for more information.

Business Retreats and Development of Strategic and Tactical Plans.

We have worked with some forward-looking businesses design, facilitate and provide useful contributions to the development of their strategic plans for the following:

  1. Learn Africa Nigeria Plc, Oba Akran, Ikeja
  2. Induction retreat session for new intake for Bosch Nigeria, Ikeja, Lagos
  • Year-end retreat for Customer Contact Solutions Nigeria Ltd (CCSNL) now Outcess Nigeria Limited
  1. Board retreat and development of five year plan for Learn Africa Nigeria Plc.
  2. Retreat facilitation for Smile Communications Nigeria
  3. Mbanugo Udenze & Co, Lekki Phase 1, Lagos
  • Choice Dental Clinic, Victoria Island, Lagos

Whether you’re running a company of five or five hundred, a well-planned retreat will re-energize your team, encourage cross-departmental collaboration and delivery of stakeholder’s value in way that is consistent and sustainable. Call or WhatsApp us on +234 (0) 701 196 2027.