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CPPL Blog

Business quote

”A huge part of making your customers sticky is meeting or exceeding their expectations” by Jack Welch

  • ike kalu

    Marketing is the engine of any business or enterprise. In the 21st century, it’s important that we try new things and think multichannel. Committing ourselves to marketing will give a big shot of energy. This will include constantly reviewing and assessing the different elements of our strategy / marketing mix to know what works and what doesn’t etc. This would require resources and constant engagement with your stakeholders. Good and appropriate training will help a great deal.

  • ike kalu

    Your customers have a need and wants help (or solution) and they are prepared to pay for it. A perception of helpfulness is important in developing a lasting relationship with your Customers / Clients. If you focus on meeting their needs in a consistent manner, you will have them for life.