Email:, Tel: +2348032012458

Brand Activation

CPPL Brand Activation Propositions:

The market is fast expanding with a growing need for greater connection with customers / consumers to bring their value proposition messages to life through brand activations. Brand activation supplies proof of the claims a brand makes. Getting attention for a brand message is becoming increasingly difficult. The new way is to prove the message. This does not only make the message credible, it also makes it distinctive.

Customer Passion Point Limited (CPPL) is positioned to facilitate our clients’ direct contact with consumers in activations that are “Strategic”, “Tactical” and “Endearing”. This three prong approach will drive both quality awareness and regular adoption or offtake “off-the-shelf” and ultimately, loyalty. The expected results are increased sales, market share growth and better returns to all stakeholders.

CPPL Brand Activation Solutions

The CPPL strategic thrust is to continually demonstrate strong subject matter expertise and leverage both local and global partnerships to quickly become a recognized player in Africa within 10 years. We have the people, in depth understanding of insights from the market and the ability to balance strategy, creativity and excellent execution. This was tested with our first brand activation assignment for Ecobank – Tanzania.

The Ecobank Tanzania Example

We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. We deployed a through-the-line campaign including in-store presence, roadshows and street / market activations. The draw events were held in selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and upselling. They were delivered to scope, budget and time. It was replicated in other markets including Nigeria.

Contact Details: 

Tel: 234 701 196 2027  


Facebook: Customer Passion Point Limited.

Instagram: #cpplnigeria, #cppltraining

Twitter: @cpplnigeria, @cppltraining 

LinkedIn: Customer Passion Point Limited (CPPL)