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Author Archives: Ikechukwu Kalu

Effective communication is essential for growth in the corporate world – Chinwe Kalu, CPPL CEO

I honestly believe that effective communication is essential for growth in the corporate world. I am not alone. Below are a few quotes to drive it home. As a professional you cannot afford to be a lot communicator.
“But developing relationships with co workers – your peers, superiors, and subordinates – is incredibly important, perhaps even the most important thing you’ll do at work, and this is completely dependent on your communication skills”. Scribendi
“An organization with excellent internal communication will run smoothly, allowing its members to progress toward a mutual goal, which will ultimately affect the quality of external communication” Scribendi.

No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experience, and 80% by your communication skills. -Unknown author
The five essential entrepreneurial skills for success are concentration, discrimination, organization, innovation, and communication.
– Micheal Faraday
Communication is a skill that…


Effective Business Development Skills Training Program For Business Owners, Entrepreneurs & Professionals On 30th August, 2019

Are you interesting in finding solutions to your business development challenges business owner, entrepreneur and professional in marketing, sales, customers and business development? This training program is for you.

This is one of the Monthly Training Programs from Customers Passion Point Limited.
As a business grows, different problems and opportunities demand different solutions. This is even truer with the current economic situation in Nigeria. What worked yesterday might not work today. This calls for dynamism, knowledge and honing / learning new strategies. All too often, avoidable mistakes turn what could have been a great business into an also-ran.
Recognising and overcoming the common pitfalls associated with growth is essential if your business is to continue to grow and thrive. You must learn to focus on value and the process of creating it so you can be consistent in the delivery. Also, you can no longer afford to sell by chance. You selling…


CPPL Effective Business Writing & Communication Skills Training Program On 23rd August, 2019

Communication in the corporate environment is a very crucial part of doing business. Business writing in particular, is a very daunting part of being in business for many professionals, especially the younger ones. It is not a skill that anybody is born with and it is certainly not taught in most schools. No wonder many young professionals tend to shy away from it or never really get the knack of it.
Communication, whether written or verbal, makes a difference to the overall atmosphere of any organisation. While well written business documents are essential for professionals to establish their credibility and pass on their ideas, it is also important that verbal communication is professional, respectful and mindful of maintaining an environment in which staff members can thrive.
When information is communicated in writing, the quality of such communication can have a significant impact on business perception, performance and decision making. Hence, effective…


CPPL Training Programs In August, 2019

via CPPL Training Programs In August, 2019


CPPL Training Programs In August, 2019 To Improve Performance, Grow Sales & Make Better Returns To Shareholders..

Are you Business Owner, An Entreprenuer or Business Development, Marketing, Sales & Customer Service Professional In A Small, Medium or Larget Corporations? Do you want to get better at what you do? Then, these training program are you.

Effective Business Writing & Communication Skills Training Program – 23rd August, 2019
Effective Business Development Skills Training Program – 30th August, 2019

Program Overview:
Our capability development solutions, which are designed with current learning and development trends and best practices, ensure the development of the individual and teams with skills that ensure the ability to create value for the organizations they represent. These skills build up confidence to pursue current business goals and tackle future challenges. The training programs build capacity for growth.
We offer traditional and online programs as well as on and off site. Our strength is in working closely with our clients to understand specific needs or gaps, then we develop…


We Are In Business Because Of You..

via We Are In Business Because Of You..


CPPL Value Propositions To Improve Performance, Increase Sales & Deliver Better Returns..

Customer Passion Point Limited (CPPL) is a firm of Value Creation Consultants providing Marketing (Brand Activation) and Capabilities Development solutions. We are registered and operating in Nigeria and Tanzania.
We are youthful, vibrant, trendy and innovative in our approach to solving problems. We believe value is the putting together of the appropriate combination of quality, service, and price (QSP). At the end of the day, our customers must feel they have received value.

We are positioned to spearhead performance led value creation consulting in the markets we operate in. We deliver consistently through our people, in depth understanding of insights from the market and targeted digital solutions. Our solutions deliver value through balancing of strategy, creativity and excellent execution.
Our goal is to provide practical, cost effective solutions tailored to our clients’ needs and stay with them through implementation. Our satisfaction comes from knowing that our clients are making good progress and making…


CPPL Monthly Training Program Themed “Winning Strategies For Business Success In 2019 on 26th July, 2019

CPPL Monthly Training Program is the flagship Open Program from Customers Passion Point Limited. It is essential to increase employee capacity to support and achieve organizational goals and objectives. It ensures employee effectiveness and efficiency especially when it is customized to fit the specific needs of your organization. The content and faculty are carefully selected to ensure quality learning experience for all participants.

Benefits of this Training:
1. Understand how to leverage marketing and the planning process to create value
2. Understand how to apply effective selling skills achieve sales targets –
Sales pitches that deliver results.
3 Understand how to deliver excellent customer service that enables
strategic acquisition, growth and retention of your customers / clients
4. Understand how to leverage project management principles to deliver
consistent value to your customers / clients.
More than 200 participants from reputable organisations have attended this program in the last two years and striking testimonials abound.
Testimonial from a client…
Since my company…


Do You Want to Improve Performance, Increase Sales and Make Good Returns?

Every business sets out to create value and in the process make profit. This is legitimate. It calls for some deliberate actions from brand owners through marketing. We believe that marketing is the engine of any business. It opens the door to get customers to have a profitable relationship with your brand. If you get your marketing right then your business will grow.

The market is fast expanding with a growing need for marketing support for organisations that do not have capacity in- house to develop and execute their marketing plans or would like to outsource it to a professional marketing firm so they can face other aspects of their businesses.
Customer Passion Point Limited (CPPL) is a firm of value creation consultants operating in Lagos, Nigeria and Dar es Salam, Tanzania. We provide marketing and capabilities development solutions for small, medium and large corporations across manufacturing, telecommunications and financial services…


Customer Experience Is 21st Century Business Differentiator – CPPL Lead Consultant

I love this interview. Very informative and value adding.
Customer Passion Point Limited (CPPL)
Mr. Ikechukwu Kalu, the Lead Consultant at Customer Passion Point Limited (CPPL), a firm of value creation consultants that provides marketing and capabilities development solutions, in this interview with ISAAC ASABOR, declares the need for organisations to intensify efforts toward attaining excellent customer service as well as prioritise training their customer-facing staff, who he calls brand ambassadors. Excerpts:

As a Brand and Marketing Expert, what are the things you think should be considered for Nigerian brands to grow and create stakeholder value consistently?

For Nigerian brands to grow and deliver stakeholder value consistently, they must make customer experience the focal point of their strategy.

To achieve maximum success in their campaigns they must consider implementing quality brand activations. Brand activation programme supplies proof of a brand claim. It proves the claims that are made. Getting attention for a brand message is…